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SAS Institute presents arvato services with an award for Innovative Business Application

arvato services received a special honor in September. Within the setting of a forum on trends and experiences within the fields of Business Intelligence and Customer Intelligence, arvato services colleagues received particularly high accolade from the SAS institute for special Innovative Business Application.

As market-leading providers of Business Intelligence software, the SAS institute traditionally rewards outstanding and successful Business Intelligence projects in five categories. The much sought after prize in the category of Innovative Business Application this year went to arvato services for providing the new Customer Intelligence Services. This is a campaign management solution which boasts to be a Full Service Provider to all enterprises and which represents, within the realm of direct marketing activities, a substantial proportion in the marketing budget.

In a jubilant atmosphere, awards presenter, Dr.Christian Friege, Managing Director of LichtBlick, presented the prize to Mario Schwegler, who accepted it on behalf of arvato services. In his acceptance speech, Mario Schwegler referred to the successful co-operation of SAS in the creation and realisation of the campaign management system for the DeutschlandCard, which had resulted in the birth of the new business.

Campaign management for everyone
Intelligent Direct Marketing incorporates the use of all modern, interactive communication channels as well as a consistent employment of analytic know-how apart from a comprehensive campaign planning utilising target group management and full campaign control. The employment of IT-based campaign management solutions was until now, usually reserved exclusively for companies which had the necessary resources within their IT-infrastructure, software and personnel. Now with Customer Intelligence services, all companies and enterprises can participate in top-professional, tool-supported campaign management and consequently significantly improve campaign success. Due to an attractive Shared- Service-Pricings, the attractiveness for medium-sized customers is just as interesting as for larger enterprises who want to further professionalize their direct marketing.

Controlling the entire campaign process
With the support of SAS software solutions, arvato services supports the entire campaign process, from the campaign planning to the selection of the correct target groups and the execution of communication via all modern channels of contact through to the measurement and evaluation of campaign success. Experts in the fields of analysis and campaign management ensure full analytical support at all stages of the process.

A Substantial success factor of Customer Intelligence Services is the modularity of supply and an optimal insight into the processes of the customer which can take place independently from existing CRM and Fulfilment systems. Flexible adjustment (fine-tuning) is guaranteed by different co-operation models and service packages as resources of the customer as well as the maturing of direct marketing activities. This platform can, of course, be integrated as a further component of the arvato Value Chain in all existing arvato CRM components, services and Fulfilment areas.

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